There is probably no one who does not know or hear about Saltbae. This iconic move, known to the whole world, is also the key image of the brand's logo. We were asked to renew the Saltbae key image. Before the study, the anatomy of Nusret Gökçe, the founder of Nusr'et, was examined. As a result of weeks of meticulous work, the new Saltbae key image, completely hand-drawn, emerged.